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My name is Carrie Knapp. I am the founder of the dumb. brand. I am originally from Portland, Oregon.


After visiting Austin, Texas many times throughout the years, I knew that this vibrant and unique city would be the perfect place to grow my company and raise my children. I have two daughters. One is currently serving in the U.S. Army and the other is a sophomore in high school.

Not only is our logo fun and catchy, but our message is powerful. dumb. stands for diversity, unity, morality and beauty. The dumb. brand embraces all people and celebrates their uniqueness as individuals.

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